Job Description

Title: Lead Salesforce Marketing Cloud Developer

Location: Remote - US (PST timezone)

Description:

• Expertise in Email Studio, Journey Builder, Automation Studio, and Mobile Studio.
• Develop and execute email marketing campaigns, including segmentation, personalization, and A/B testing using WYSIWYG templated email editors.
• Develop Salesforce Marketing Cloud email templates and content blocks for use within emails campaigns.
• Design, implement, and optimize marketing automation workflows in automation studio.
• Create effective journeys in journey builder utilizing cloud pages and data extensions as entry points with multiple decision splits, emails and exit points.
• Build cloud pages and lead forms to drive new patient acquisition and support paid media efforts.
• Strong understanding of data management, API integration and batch file upload within SFMC and backend systems.
• Manage data integrations, ensuring data accuracy and integrity within SFMC.
• Troubleshoot and provide solutions to technical errors and technology misconfiguration.
• Proficient in HTML.
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team with proven ability to define and act upon data-driven insights.
• Extensive experience in Salesforce Marketing Cloud including development, administration and configuration.

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