Job Description

Our B2B data information client in the Detroit area is looking for a Digital Marketing Manager to join their team in a fulltime, direct capacity.

The Digital Marketing Manager must have a strong background in digital marketing tactics to drive B2B sales and lead generation efforts, leveraging marketing automation tools including HubSpot.

Digital Marketing Manager Responsibilities:

• Manage marketing programs aligned to lead generation efforts, ensuring strategies support revenue growth targets.
• Monitor campaign performance, identifying optimization opportunities and ensuring marketing programs support key audience segments across a B2B market.
• Collaborate with marketing team across content creation and SEO efforts, ensuring keywords are identified and leveraged across all content.
• Oversee marketing and sales tech stack utilization (HubSpot, ZoomInfo, etc.) to ensure tools are leveraged accurately to support sales goals.
• Manage and optimize PPC campaigns across Google and Bing.
• Report on marketing and campaign progress weekly and monthly.
• Leverage new and emerging marketing technologies including AI tools to optimize marketing efforts and drive efficiencies.

Digital Marketing Manager Requirements:

• Minimum 5 years of lead generation digital marketing; B2B, SaaS, or automotive industry experience preferred.
• Bachelor's degree in marketing or a similar field.
• Proven experience overseeing and managing B2B lead generation marketing efforts; HubSpot, Zoominfo, and similar sales and marketing tools experience required.
• Strong background supporting PPC campaign optimization.
• Proactive learner and strong interest in leveraging emerging marketing tools and tactics to support future-forward marketing efforts.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email your resume in Word to:

[[email protected]](mailto:[email protected]?subject=%20:%20BO5-1824529%20:%20Digital%20Marketing%20Program%20Manager)

Bailey O'Connell - Lead Recruiter

For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.

This job was first posted by Creative Circle on 06/21/2024 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

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